Ford’s electrification strategy just reached a major milestone. In August 2025, the Mustang Mach-E, the brand’s all-electric crossover, outsold the iconic gas-powered Mustang by more than 2-to-1. This marks a turning point not just for the Mustang badge, but for Ford’s future, as EVs become the clear growth driver in its lineup.
Mustang Mach-E’s Breakthrough Month
August 2025 marked a historic milestone for Ford’s electrification journey. The Mustang Mach-E, Ford’s all-electric crossover carrying the iconic pony car badge, achieved 7,226 deliveries in the U.S. This was not only its best-ever monthly result, but also a commanding lead over its gasoline sibling.
By comparison, the traditional Mustang coupe and convertible sold 3,235 units during the same period. While that figure was up 2.2% year-over-year, it wasn’t enough to stop the EV from doubling its volume, outselling the gas model at a 2:1 ratio.
This achievement cements the Mach-E as more than just an experiment in electrification it’s becoming the new face of the Mustang brand.
Quick Summary
Detail |
Mach-E |
Gas Mustang |
|---|---|---|
August 2025 Sales |
7,226 units |
3,235 units |
Year-to-Date (Jan-Aug 2025) |
34,319 units |
31,015 units |
YOY Change (YTD) |
+6.7% |
-8.3% |
Ford EV Sales (Aug 2025) |
10,671 (+19.3%) |
– |
Hybrid Sales (Aug 2025) |
18,773 (+14.5-24%) |
– |
Total Ford Sales (Aug 2025) |
190,206 (+3.9%) |
– |
Official Website |
– |
Year-to-Date: Mach-E Surpasses Its Sibling
Looking at the broader picture, the Mach-E continues to build momentum throughout 2025. From January through August, Ford sold 34,319 Mach-Es, an increase of 6.7% compared to the same stretch in 2024.
Meanwhile, the gas-powered Mustang slipped to 31,015 units year-to-date, representing an 8.3% decline from last year. Despite solid performance in August, the coupe cannot match the consistent growth of its electric counterpart.
This shift confirms that the center of gravity for the Mustang nameplate has moved firmly into EV territory.
Ford’s Broader Electrification Momentum
The Mach-E’s success is part of a larger trend at Ford, where electrified vehicles are driving overall sales growth:
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EVs: Ford sold 10,671 fully electric vehicles in August, up nearly 19.3% from last year.
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Hybrids: Sales reached 18,773 units, climbing between 14.5% and 24% depending on reporting categories.
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Total Electrified Vehicles: Ford delivered 29,444 electrified vehicles in August, an impressive 16.2% year-over-year increase.
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All Ford Models: Overall, Ford sold 190,206 vehicles in August, only 3.9% higher than last year showing that electrification is outpacing the rest of the lineup.
Industrywide, EVs made up roughly 12% of U.S. retail light-vehicle sales in August, up from 9.5% in 2024. This confirms that the market for electrified vehicles is expanding rapidly.
Why the Mach-E Is Winning
Practical Mustang DNA
The Mach-E blends Mustang performance heritage with crossover practicality something the coupe couldn’t offer. Buyers who once viewed the coupe as a “second car” now see the Mach-E as a versatile, daily-driver option.
Strong Incentives
Ford has sweetened the deal with 0% financing, eligibility for the $7,500 federal EV tax credit, and free home charger installation. These incentives significantly reduce ownership costs and attract first-time EV buyers.
Modern Appeal
Younger consumers are drawn to the Mach-E’s tech-focused interior, advanced driver-assist systems, and comfort features. Where the coupe appeals to nostalgia, the Mach-E aligns with contemporary expectations.
The Gas Mustang Still Matters
It’s worth noting that the traditional Mustang is not disappearing. In fact, August 2025 was one of its better months in recent years, with sales ticking upward. The issue is not decline it’s that the EV’s growth is faster and more consistent.
Earlier in 2025, during the first half of the year, the gas Mustang even outsold the Mach-E (23,551 vs. 21,785 units). This was largely due to production delays and recalls affecting the Mach-E. Once those bottlenecks eased, the electric pony took the lead again.
Rivals and Market Position
The Mach-E isn’t just beating its sibling; it’s also outshining competitors. In head-to-head comparisons, the 2025 Mach-E has edged out Tesla’s Model Y in categories such as comfort, value, and driver-assist stability.
With the Chevrolet Camaro retired and Dodge’s new electric Charger still gaining traction, Ford’s EV is emerging as the dominant choice in the shrinking pony car space.
The Road Ahead
The sales momentum of the Mach-E shows that the Mustang brand is transforming from a symbol of gasoline-powered freedom into an icon of electrification. The gas-powered coupe continues to hold its ground among enthusiasts, but the growth engine for Ford is clearly electric.
This shift signals more than a sales trend it represents a broader industry realignment. As government incentives fade and infrastructure matures, Ford’s bet on electrification appears well placed, with the Mach-E leading the charge.
FAQs
Q1: How much did the Mach-E outsell the gas Mustang in August 2025?
A. The Mach-E sold 7,226 units, more than twice the 3,235 units sold by the gas Mustang.
Q2: Which Mustang model is leading year-to-date in 2025?
A. From January through August, the Mach-E leads with 34,319 units, surpassing the 31,015 units of the gas Mustang.
Q3: How are Ford’s EV and hybrid sales performing overall?
A. In August 2025, Ford sold 10,671 EVs (+19.3%) and 18,773 hybrids (+14.5-24%), for a combined 29,444 electrified vehicles (+16.2%).
Q4: What incentives are available for the Mach-E?
A. Ford offers 0% financing, eligibility for the $7,500 federal tax credit, and a free home charging unit for new buyers.
Q5: Did the gas Mustang outsell the Mach-E earlier in 2025?
A. Yes. In the first half of 2025, the gas Mustang had a temporary lead due to Mach-E production issues, but the EV has since taken over.
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